The mainstream media loves to hate payday lenders. That’s because it’s easy to paint them as villains without ever explaining the whole story behind the product. So they publish article upon article attacking payday lenders without ever acknowledging that millions of consumers use it every year, with only an infinitesimal number of complaints. The free market and repeated studies have determined that customers like the service, understand its costs and risks, and are left worse off when the option is forcibly removed.
But that’s not enough for the so-called reporters. They also must bow at the altar of any alternative to payday loans, disregarding the disadvantages of those products, and not acknowledging that they are just payday loans by another name. Nor do they compare those alternatives on an apples-to-apples basis to payday loans. To do so would not permit journalists to present “heroes” alongside the short-term credit villain of payday lenders.
That’s not to say these other products aren’t great alternatives — which, in fact, they are. I champion the introduction of an innovative product into the credit market, particularly at a time when credit is so restricted. Case in point: a nifty new service called Billfloat. Billfloat will pay various types of bills (utility, phone, etc) on your behalf, up to $225. They’ll float you this loan and allow you to repay it in monthly installments. The fees are competitive to those charged by payday loans.
However, while Billfloat doesn’t call itself a payday lender, the company is lending against the most likely source for repayment: a customer’s paycheck. That’s a payday loan.
Unless you’re a journalist! (more…)








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