You couldn’t pay me to go to journalism school, but I imagine they spend considerable time talking about the importance of headlines. Most readers, myself included, simply don’t read much past the headline unless they have a personal interest in a story… or are stuck in a doctor’s office. So, often, the headline is the story or, at least, the story the news outfit wants you to take away.
So, I was struck today to see different news agencies, within minutes of each other, reporting very conflicting news on the same set of facts. First the AP headline:
October durable goods orders fell 0.7 percent
Now, check out the Reuters headline for the very same report:
Durable goods orders ex-transportation up in October
Of course, the Reuters headline is no doubt completely true, but how is excluding a major sector of the economy remotely helpful to readers? Is Reuters now just going to report the bits of the news it likes and ignore the inconvenient bits. It reminds me of the classic Marion Barry line addressing rampant crime in DC:
Outside of the killings, Washington has one of the lowest crime rates in the country.








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