Apple has announced its new iPad tablet computer, marking the dawn of a new kind of device that bridges the gap between phone and laptop. Last November I wrote about the possibilities of this device for the print world over at Big Hollywood. In short, the potential is there to revolutionize the way we read print, from newspapers, books, magazines and comics?
The cost of paper, shipping and distribution are a problem for publishers. So is making their products easily available to consumers. Stores only have limited space and money to carry books. The internet has been a great boon in that regard in terms of sales, but reading on a computer screen can be an unappealing prospect to most people. The iPad is designed to change all that: a hand-held, touch-screen device that is high resolution and extremely light (about a pound and 1/2). It’s not only lighter than a book, you can carry hundreds of books and magazines in it and read them anywhere you’d take a book.

The print business is salivating over this device, seeing it as a platform that will do for print that iTunes did for music. Except iTunes has sold a lot of songs, but it has also impacted the music business in ways few could have foreseen. Industry insiders think it destroyed the album as people started buying songs separately. Moving their content to digital it could have similar effects on publishers and the press, but the fact is, times are changing and print has gotten very expensive.
By taking away warehousing, shipping and printing costs, a publisher can see greater profit as well as passing this along to the consumer in lower prices. The downside is it can affect retailers and distributors. In the music business, the record store is a dying breed. The same can happen to book and comics stores. But times change.
The iPad isn’t without its faults. The big one is a lack of multitasking. You can only use it for one thing at a time. It has no USB connection, leaving out a lot of useful devices it could connect to. It has no VoIP capability, so no free calls over the internet (they don’t want to hurt their iPhone business). But it is internet-capable. And unlike the iPhone, it isn’t locked into one provider.
Apple should clean up in the first year or so, but competitors won’t take too long to come out with their versions. Microsoft has been trying to sell tablet computers since 2000. They are bound to do something along the iPad’s lines now. And unlike Apple, which uses a proprietary operating system (OS), others will likely turn to something like Google’s Android or Chrome OS to run a competing tablet. The costs will also come down, while the memory will go way up. Right now you can only get it up to 64 GB, which is decent but rather small in today’s terrabyte world.
Like the early iPod, expect this first one to be crude in comparison those that follow. And a lot more expensive. But they’re off to a great start.
The print world is embracing e-readers. They are the future, and they will come in many forms. The iPad is basically a large iPhone. Which is where computers are headed. Soon your phone and computer will be one and the same thing. We’re watching it all converge before our eyes.





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48 Comments
My little netbook computer with a 10" screen already can do all of the things this device claims to do and more, and it does them at half the price of the base model iPad and with much more storage and features. Thanks but I'll pass.
James…Use one for a couple of months, and get back to us…I foresee alot of bugs that need working out…
It's not designed for the same use as a laptop. To me, however, it will be the ones that follow that interest me.
Why are you using a fake photo from before the launch?
The whole e-reader thing is something I'm very partial towards. A big problem with these things though, is the proprietary formats into which you get locked. I was reading e-books on my Palm PDA back in 2000, and then later on a Windows smartphone. Then the Kindle came out, and really made a name for itself by offering a huge selection of books–far larger than those available for the prior e-reading devices; I was happy to buy one, and I do enjoy it. But what was to become of my old Palm-formatted books? Well, as long as I can manage to keep my ten-year old Palm in good working condition, I guess I can continue to read and enjoy them. Although now, I have to carry two reading devices with me, depending upon which book I want to read. Now if I buy an iPad, I'll have three different devices to schlep around? Yuck. Can't we settle on a format? Every time I buy a bleeding edge gizmo, I'm making a leap of faith that this particular gizmo is the one that will prosper. 8-track tapes, laserdiscs, Betamax, HD-DVD, the list goes on and on. At a certain point it becomes harder to buy into each new device and format, when I know that the content may have what amounts to an expiration date. Dead tree books last forever.
Kindle and the Palm e-reader both have some limitations: They're good for plain text type stuff–but if the book you're reading has charts and graphs of any kind, they may not render correctly. Worse still, try reading some of Glenn Beck's books on a Kindle–since he presents his material in narrative form, but with many minor "slugs" of factoids in cute little colored insets on each page, it is impossible to achieve the same experience that one would get from reading the actual book in dead tree format. Will the iPad be any better at this sort of thing? We'll have to wait and see.
Kindle or the iPad becoming the new "print" media? I still kind of doubt it. I've tried reading magazines or newspapers on the Kindle; it's a less than satisfying experience if you enjoy reading traditional newspapers, for much the same reason as the Glenn Beck syndrome. Nothing beats the "browsability" factor that I experience when reading a real newspaper.
Ultimately, I think that the iPad will be gobbled up by the fanboys, but for most of us, it will just be too darn expensive for what we get. The device itself is reasonably priced–but all it allows you to do is hook yourself into paying for more stuff just to make the thing useful. $30 a month for a data plan, $15 per book (compare with the Kindle standard pricing of $10 or less), and then (I'm sure) $15 a month or so to subscribe to each newspaper and magazine? Yeesh. Prices are going to have to come down, before the device can really become competitive.
And can we please stop this deal where books from dying formats become orphans?
I don't pick the images
How much memory is in the Amazon kindle device, that costs as much for the same size screen, only black and white, and it does not do ANYTHING ELSE. They claim space for 3500 books, which means that they have very little memory in it. Best guess is that they have 2 to 4 gig of memory in it. The smallest iPad has 16 gig which is quite a bit more than the kindle.
iPad.
Sounds like something from Sealy Posturpedic, or Kotex.
I'm sorry, I know I'm old-fashioned, but you'll have to take my ink-and-paper book out of my cold, dead hands before I get a Kindle or this knock-off (barring someone purchasing one for me…and if they did, I'd probably just ask that they trade it in for a $600+ Amazon gift card so I could get real books anyway.)
Thank you for this broad minded & futurist article.
"It has no VoIP capability, so no free calls over the internet (they don’t want to hurt their iPhone business). "
I'm not sure this is accurate. I believe there's a Skype application in the Apple App Store. Or course, there's no video camera, so VoIP will be audio-only. But it should be available.
"And can we please stop this deal where books from dying formats become orphans?"
Agreed. Apple is at least trying to use standards. Their book store will sell books in ePub format – a standard which many devices are capable of reading. Kindle still sells ebooks in their own proprietary format. I think Sony's book store is also all ePub.
The iPad will be spectacular for GAMES. (Think of say strategy games.) the idea of using it to read books is a furphy.
Sure, some engineers will use it for manuals and so on (fantastic – great), but the best way to read a book is just to read a book.
Again the big use of the iPad will be GAMES. Just as the big use of the iPhone (250 million sold) is "novelty minigames" (i-fart and the like).
When the iPhone came out, idiot futirists thought people would use it for "organising their life" or whatever, some such BS. IN fact the only value of the iPhone is "novelty minigames" (there's nothing wrong with that — that's just the way it is).
Similarly the iPad will turn out to be primarily used in a way totally different from what people are currently predicting.
Again, the iPAD ("with wings") will be spectacular for "overhead" GAMES of all types, for a trivial example think of how good it would be for playing chess, monopoly or any board game. Fantastic! (Or similar sort of "game-like" say educational uses.
To repeat, the whole "ebook" thing is a furphy. Nobody will ever read "ebooks". People just like reading normal paper books. Kindle and the like will be gone in a year or two. The few people who DO want to read books on a pad will, indeed, just use an iPad – but not many people will do that.
The main role of the iPad will be simply games. (Games in the general sense – ie, including also training, etc.) Just as the main role of the iPhone is i-fart and other novelty minigames.
iPad … games
iPhone .. novelty minigames like ifart
kindle … dead in a year or two
Sure, people will occasionally read a book / manual on the iPad — just like they occasionally look at a spreadsheet on an iphone. the current focus on ebooks by journalists will be proved to be totally wrong.
I love books, the print kind. I have boxes and boxes of them to prove it and I curse them every time I move. So I'm feeling that digital has some definite advantages. But I agree that the proprietary format has to stop. Apple is really bad about that. This is why I am interested in what the others do that follow.
Steelwheel there is a kindle app for the iphone which also works on the ipad, so you can use an ipad to read kindle books. Myself I love technology(have an Iphone and work on a computers for a living) but I still love reading an old fashioned paper book and I am not ready to replace paper with my technology so no ipad for me yet.
I feel your pain there! Whenever I move, it's "The semi is for the books; the U-Haul trailer is for everything else I own."
Actually, the fake photo accompanying the article highlights the MOST SIGNIFICANT shortfall of the iPad.
The fake photo shows an iPad with an OS X style desktop and taskbar – in other words, a fully functional OS, offering maximum user and application/software flexibility. A truly functional mobile computing solution.
Apple's delivered product basically re-iterates their "screw THAT" position to such an approach, and is an extension of Jobs' desire to bilk as many dollars out of content delivery control as possible.
This is a product Steve wants, disguised as something the public has been waiting for.
your net book does not have 140,000 instantly downloadable applications, and the world's largest repository of music, video and soon to be print media available at the touch of a finger however.
I do hope it has virus protection though.
Well, the JooJoo (Crunchpad) may surface this year, depending on the lawsuit brought by Arrington being resolved.
The HP Slate is scheduled to drop sometime this year, running Win 7.
From my point of view, being a guy who likes to get under the hood and mod this and that till I get what I want, Apple products don't work for me.
I am a function over form guy every time, and I am certainly not hip enough to pay the "Apple Tax" just because.
And don't tell me that "it just works" either. ALL machines have their problems,
Anyway, to my way of thinking, using 3rd party formats for e-books is bunk, scan them, turn them into .pdf files.
.pdf is more than likely the most near universal format there is.
I'm an Apple evangelist, and I may get one of these iPads after the stupid propeller-headed geeks play their little 'early adopter' game. Nothing was more fun than watching them line up for the first gen iPhone and then whine when newer, better, and cheaper models came later. Sucks to be them. But it's similarly humorous that the New York Times sees this as some sort of 'new pipeline' to riches. How silly of those elites to think that way! I wouldn't sign up for the NYT on the iPad even if someone paid for it. They think the 'paid-for' model is nirvana, but what they don't realize is that they'll end up preaching to a smaller choir…their own.
The NYT better hope it's a pipeline to new revenue…. or they won't be around.
In the announcement the NYT guy said their iPhone app had been downloaded 3 million times. Knowing how accurate the Times is with numbers normally, I'm not even buying that.
One day, there will be someone with a point of view that says, Give away the Razor to Sell the Blade.
How much does Doritos or McDonald's pay for advertising? (Doritos sales were $5Bln last year.)
B&N, Amazon and Apple should market their devices three ways;
1) Buy the device and pay price X for the Content. (music, ebook, evideo, Newspaper, Magazine.)
2) Accept the device for free (or cheap) and pay price X + 1 for the Content.
3) Accept the device for free (or cheap) and recieve advertising and pay X – 1 for the Content.
You can switch plans upon request.
Any electronic format book makes me wary. There is still that incident with Kindle where they recalled one of their books. They refunded people, but still, if I buy it, I want it to be mine rather than mine until someone decides I shouldn't have it for whatever reason. If I can be reassured that any book I buy is mine no matter its format, then I won't be as wary about adopting an electronic reader.
There's no doubt the iPad blows Kindle out of the water. (The Kindle was pretty bad even before the iPad.)
I like the idea of a digital reader but there are some problems. One, a real book won't die after 10 hours and you have to plug it in to read it again. Two, you don't have the eye strain due to looking at a bright screen when reading a book. (This affects me quite a bit as my eyes are very sensitive to light.) Three, um… OK this isn't a big one but…. If you want everyone to see what you're reading…… Can't be done on a digital reader. *laughs*
There are some advantages for authors to digital readers though. I can imagine new authors bypassing the usual distribution method and going straight to the digital format. Now, thanks to the iPad authors can include color and even video. (Well, technically they could before too but unless someone was on a computer…..) The iPad appears to have gone to great lengths to make it "feel" like a book which I think is important.
Whether or not this works out… we'll see. As the iPad is a 1st generation I naturally won't be getting one. (It's a nerd rule after all.
) I'm not sure it could ever replace books for me but it might augment it.
I'm on a Mac, so, what's a virus?
I have a solutions to that. Get the guys to move the books. Works every time.
USB2, I trust.
You know, these iPads are a lot like those tablets they used in Star Trek TNG……
sounds like something the missus uses for light days
Having worked in publishing in just about every aspect of the business for over 25 years, I can tell you, you're wrong. People are already reading ebooks. Kindle is popular, people are using their iphones to read comics, comics on cells have been big in Japan for years. I know a lot of people raised on print think people want a book in their hands, but people raised in the computer age don't have a problem with digital.
The times are changing, How fast is the only question. I do think print will always be around, because there are people who prefer it. And print on Demand will make it even more accessible to people. But storing things digitally will dominate over time
It's something that f***s up your computer real good. If Macs had a dominant market share, jerks would write viruses for them, too (so encourage as many of your enemies as possible to buy PCs).
Thanks, but I'll skip the bleeding-edge stuff…if it just does books, I can already beat it with my laptop…
It'll take off when someone starts loading prOnz on them…porn, unfortunately, has always driven the tech side of devices like these…
.pdf will be the file format…if you're buying any other format, you'll eventually be orphaned, or limited on content…
And books will still be around…statist lib professors will still be making you buy them, too…
Waaayyyy over hyped electro-crap to me. I'm not an applefan. Never have been. The young, who are indoctrinated to Apple by slick marketing and force-fed into schools and universities LOVe Apple products as if multinational Apple is the anti-establishment multinational corporation …. with heart and funky coolness. It's all marketing.
Apple, good luck with your new tablet thing. The fanbase will snap it up and rub their faces on it's wonderfulness, but the masses will take a pass. I doubt these readers will help any newspaper survive…. it's the lack of credibility and content that is killing the major newspapers…. they'd rather die then report from the center; much less the right or objectively.
"When the iPhone came out, idiot futirists thought people would use it for "organising their life" or whatever, some such BS. IN fact the only value of the iPhone is "novelty minigames" (there's nothing wrong with that — that's just the way it is)."
Uh, have you ever even used an iPhone? Apparently not.
Pick your booksellers wisely.
My iPhone is loaded up with classics (Mark Twain, Kipling, tec.) from Project Gutenberg, and (science fiction)eBooks from Baen books.
Baen makes a point of not using DRM, and allowing several formats including the epub format used in the iPhone app "Stanza". Two of the formats are also HTML and RTF.
It's an overhyped, over-DRMed interface for the Apple content stores.
Fatal flaw is that it was designed to block viewing of steaming flash video – think Hulu, CBS.com, NBC.com or any of a number of sites that would allow you to use your internet connection to enjoy a tv show.
Why this odd decision? Why, because you can "buy" the shows in an ordained Apple format for only $2 a piece. We're talking Adobe Flash, and near 100% penetration web standard plugin, not something exotic.
Enjoy the shakedown and dumbed down features, Apple drones, I'll enjoy my free and legal content in PC-land for a fraction of the price with all of the flexibility that comes with ownership.
You can always convert proprietary files to other prop files.
http://wiki.mobileread.com/wiki/Kindle_HowTo:_Fil...
For a small device 64 gig is not a small amount of memory. Sure, any joker can add more memory if they want to increase power requirements, size, weight, cost, etc.
A local radio station just came out with a companion product and advertised it this morning. They call it iTampon.
You obviously don't own a Mac, but are an authority on them? Wow! Let's see you run a pc for three plus years with no anti virus or any other protection like I do with my 2 imacs, 1 macbook pro and 1 mac pro and not have at least some issues with it. The macs? No problem! The only complaint I've ever had with my macs is the lack of cad programs and such because of the 13% market share that mac has compared to the pc. Just don't say that they don't work because the lowliest mac will blow the doors off your windows machine any day.
[...] This post was mentioned on Twitter by Vince Humphreys, greychampion, John Lee, Michael Fry, James Hudnall and others. James Hudnall said: The iPad: Making the Jump From Print to Screen http://is.gd/7ew6G [...]
hmmm, seeing how you appear to be a fanboy, I'll break what i said down for you.
1. I never claimed to be an authority on macs, I merely said that macs don't work for me.
2. Why they don't work for me, as stated above is that I like to fidget with with this and that till I get what I like.
3. "Security through obscurity" is not a feature. Most malware is installed by the user of a windows machine themselves, because they are idiots. I haven't had a virus or malware attack in many years.
4. I never that macs don't work, in the sense that they are non-functional. What I said was ALL machines have their problems, whether it's a BSOD or the spinning beachball of hell.
5. Your "lowliest mac" if it is a recent purchase has the same guts of nearly any PC on the market today, since Apple went to using intel.
6. Seeing how you don't know what kind of rig I run, your lowliest mac jibe is spurious at best.
7. I still have a machine I built 10 years ago, a Celeron 300 overclocked to 450 that is still rock solid that I use as my garage computer. Oh yeah, I have been building my own stuff since the x286 days.
8. In conclusion, I hope you now realize what I was saying, rather than what you thought you heard.
9. Next time you may want to contain your knee-jerk reaction, it's very unbecoming, and makes all mac users look like pompous asses.
Have a nice day.
[...] There is a thread on Big Journalism about it becoming a savior to the paper press by presenting a new form for them to publish to. In the comments I posted this: [...]
Alot of bloggers are not too happy with the new iPad.There was just too much hoopla regarding it and alot blogers got turned off.Thing is, I for one see some of the cool potential uses of the gizmo. Third-party soft for doing tunes, games, newsprints and magazines and books, all kinds of neat stuff, but they failed to sell it very well (excluding the books). It looks kind of not finished
I am absolutely looking to buy the iPad from Apple, and I am enjoyed to see what kinds of games and apps will be developed for it. I just don’t get the hang of some of the nitpicky criticisms in this site. Size of the bezel?? Puh-leeze!
It is very regrettable that Amazon is not going to have the ability to retain the existing pricing. During this economy it truly is fairly nice to be able to choose entertainment in the form of a great e-book for below 10 dollars. These publishing corporations needs to be
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