On Monday evening, the political blogosphere was rocked by the unprecedented publishing of a 200-page opposition research book on Mitt Romney written by the John McCain campaign for the 2008 GOP presidential primary. Who decided to release this information to the public? It wasn’t ThinkProgress; it wasn’t Newsweek or the Washington Post or Mother Jones. It was by a website which currently features the headlines “Martial Artist Kicks Down Banana Tree,” “Baby Flummoxed By New Sound,” and “Jessica Simpson Wearing A Giant Deformed Penis Mask.” I kid you not.
BuzzFeed, the name of the site in question, is the latest venture for Politico’s JournoList-er Ben Smith, as previously reported by John Nolte. Smith is heading up the “Politics” section of BuzzFeed, and while he claims objectivity, the case of this leaked document reveals exactly how he plans to use the site to hurt the GOP and aid Obama’s reelection campaign.
Screenshot of BuzzFeed’s politics page
The “About” page of BuzzFeed presents the site as nothing more than a place where readers can find interesting and viral Internet content:
We feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to go viral, an obscure subculture breaking into the mainstream, a juicy bit of gossip that everyone at the office will be talking about tomorrow, or an ordinary guy having his glorious 15-minutes of fame.
The site’s niche naturally extends to its political page, headed up by Smith. The political news cycle is chock full of bizarre and hilarious information that normally doesn’t end up on NPR–Mitt Romney sparring with pop group LMFAO, Herman Cain singing “Imagine” with pizza-themed lyrics, or Rick Perry blasting a coyote while jogging, for instance. Thus, a site to present this kind of offbeat content (the categories on BuzzFeed include “LOL,” “WTF,” and “Fail”) sounds like a great place to unwind, to set aside all the partisan bickering and just check out posts “for the lulz,” as we whippersnappers say.






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