Imagine you’re a month-old political group that exists chiefly on Facebook. You’ve never mounted a protest of any size or significance. You’ve collected $500 in online donations. Your first meeting in the Seattle area generated less enthusiasm than a 2003 demonstration against a local latte tax.

Question: How much media coverage can you realistically expect?

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A. A big story in your neighborhood shopper.

B. A little story in your metropolitan daily.

C. A 1,700-word feature story, three photos and an online chat session, all courtesy of the Washington Post. (more…)