It has been fascinating to observe how a multinational corporation that is so popular and trusted can be so flatfooted and incapable of responding to a crisis.
Like many of these crises it started small. The corporation seemed invincible and underwent major growth. Some worried the growth was too fast and retained doubts about the science and the technology. However, these warnings were on the fringe and were easily ignored…

… until three months ago, when the corporation suddenly found itself at the center of crisis after crisis, its science and technology revealed to be hopelessly flawed, shoddy even.
Inside the corporation denial took over, but eventually it became clear the problem was structural. In a rush for profits and market dominance, executives had ignored procedures, falsified data, and then covered up or tried to minimize their falsifications.
Compounding the problem — the head of the corporation remained silent until he was forced to respond to the concerns of the American people: (more…)






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