As a communications professional, my assessment of the Obama Administration’s communications strategy is that it may be the most inept performance I have ever seen of any political regime.
Crisis communications is not a silver bullet. Some thing simply cannot be repaired. The whole point of communications in general, however, is that the job should never be challenging if the entity the communicator works for doesn’t provide fodder for the opposition.
The Obama Administration has repeatedly handed its opposition ammunition — not 9mm bullets, but everything from Stinger missiles to bunker-busters. The result is the appearance, to this citizen, of a White House on the verge of panic. I’m not the only one. When legendary far-left blabbermouth James Carville tells the White House it’s time to panic, it’s time to panic (That’s no diss on Mr. Carville. I love watching him.).
Almost none of this has to do with the truth or facts of any given situation. It has to do with how it all appears. Generally, it makes Mr. Obama appear like an amateur politician.
It Started Out So Well!
The Obama campaign had it made in 2008. The GOP had put up the Grumpy Old Troll against a PR juggernaut — the first viable Black presidential candidate. Young and slick vs. old and creaky. The backlash against the Bush presidency had peaked — people were tired of the war in Iraq, gasoline had hit $4, and the mainstream media so controlled the political narrative that it would’ve taken a literal disaster to push the Obama campaign off-message. Not only did the GOP face an uphill battle anyway, but now they were facing a wave of messaging that was hard to ignore: hope and change. So powerful was this message that, despite it and the candidate it spoke for being utterly lacking in substance, it swayed enough of the electorate to create an historic moment for America. The country had elected a God. I don’t need to tell you how this photo comes off:







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