It was an onslaught of savvy PR tactics yesterday that brought the Susan G. Komen Foundation to its knees, apparently prompting the organization’s retreat today from its initial decision to cut its funding to Planned Parenthood. As Politico reported this morning:
On a day when the breast cancer charity’s top official made the rounds with the national media, insisting the organization’s decision to stop giving grants to Planned Parenthood wasn’t political, the firestorm only got worse. Top Democrats piled on; the head of the Komen chapter in Los Angeles quit; and New York Mayor Michael Bloomberg is giving a $250,000 matching gift to Planned Parenthood.
The Atlantic Wire reports that the Susan G. Komen foundation’s website was even hacked, for some period displaying a banner that had been changed from “help us get 26.2 or 13.1 miles closer to a world without breast cancer“ to read, “help us run over poor women on our way to the bank.” And the long repeated myth that the current Komen CEO takes home a half a million dollar salary was brought back to life yesterday – even though the truth is that Komen’s current CEO, Nancy Brinker, takes home $0 in annual salary.
But hey, breast cancer isn’t supposed to be political, right?
Officials with the Susan G. Komen foundation had insisted the initial decision was never political, that it was about providing more direct mammography screening services for women, according to Nancy Brinker, the charity’s founder and CEO. From Politico:







Subscribe via RSS
Got a Tip?