Forbes Executive Editor for business news Dan Bigman told Big Journalism that Forbes stands by an online article accusing Sarah Palin of possibly breaking the law. He said Forbes was just “raising the question” of whether Palin broke Federal Trade Commission Rules regarding product placement.
Bigman stood by the article that went after Palin for wearing a hoodie emblazoned with the logo of a hometown Alaska gym for Palin’s cover photo on the current issue of Newsweek. “We believe the issue of product placement is … worthy of investigation”, Bigman said.
The Forbes article, entitled Did Sarah Palin Use Newsweek for Product Placement?, is based on little more than a cover photo, a bogus Wonkette article, a writer’s speculation — “It seems probable, therefore, that she’s getting something for her enthusiastic endorsements — perhaps free personal training?” and that the Wasilla gym, Edge Fitness, was seen in the “Sarah Palin’s Alaska” travel documentary series on The Learning Channel last year.

The Forbes article is reminiscent of the Arctic Cat jacket ethics complaint, one of the myriad dismissed moonbat ethics complaints filed against Palin when she was Alaska governor. Like a moonbat, Bercovici repeats as fact the false Wonkette story that Palin had a secret Facebook page — “(Edge Fitness) also received a plug on a Facebook page Palin apparently created under an alias and used for posting pseudonymous comments.” Sarah Palin issued a statement denying having a secret Facebook page.
Also like a moonbat, Bercovici accuses Palin of having a “taste for the perquisites of Hollywood-style fame” based on a March 4, 2010 Associated Press hit piece that paints Palin as a greedy celeb scarfing up freebies at a Hollywood ‘gift suite’. The article buries the fact that the event was for charity and that Palin made a “sizable contribution” to Red Cross Haiti relief. Bercovici of course failed to note the “sizable” donation Palin made in exchange for the gifts.
As part of his indictment of Palin’s character, Bercovici includes an unsourced accusation that Palin “has been known to seek payment from magazines in exchange for her participation in stories.”
The Arctic Cat ethics complaint was about Palin wearing an Arctic Cat logo jacket at the start and finish of the race. Arctic Cat was the sponsor of her husband Todd’s snow machine entry in the Iron Dog race.
The ethics investigation was dismissed with a finding that there was no agreement between Palin and Arctic Cat to wear the jacket. The Associated Press reported June 4, 2009 on the dismissal:
Biegel had alleged that Palin improperly used her position as governor and state resources for her personal financial interests by being “a walking billboard for Arctic Cat.”
The personnel board’s independent investigator, attorney Thomas Daniel, said there was no evidence Palin used her position for personal gain. He said there was no sign that Palin or her husband received anything of value in exchange for the governor wearing the jacket at the start and finish of the race.
The Arctic Cat sponsorship was valued at $7,500 in 2007, according to Palin’s financial disclosure for that year. Daniel said the value of the 2008 sponsorship is not yet available, but added it’s irrelevant because Palin had no agreement with Arctic Cat to wear the clothing.
“If the deal was, ‘You’ve got to wear this jacket acting as governor as a condition of the discount or the sponsorship,’ then yeah, it might have been a violation of the Ethics Act, but that’s not the case here,” he told The Associated Press.
Jackets worn by many Alaskans have company names or logos on them, Daniel noted in a report to the board Tuesday dismissing the complaint.
“So the fact that a person wears a jacket with a company logo on it is not evidence that the person is receiving a financial benefit as a result,” he wrote. “To the contrary, it is the company that is receiving the benefit in the form of free advertising.”
The Forbes article begins:
Sarah Palin is no fan of the “lamestream media” — except when she’s using it to serve her ends. Is she using Newsweek to get free personal training? And, if so, is that entirely legal?
The article notes that Newsweek responded to an inquiry about Palin’s cover attire by saying Palin had no stylist for the photo shoot and chose her own clothes. Palin, SarahPac and Edge Fitness did not return queries seeking comment. So, based on a bogus Wonkette article and a cover photo, Forbes and Bercovici smeared Palin as a likely lawbreaker.
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