The NFL is having a backwards week. The Pro Bowl is being played before the Super Bowl. And instead of commercials featuring cute monkeys, frustrated cavemen and talking babies being the most popular water cooler topics on the Monday morning after the game, it’s a yet-to-air Super Bowl commercial garnering all the attention and discussion in the week leading up to kickoff.
In case somehow you haven’t heard, the University of Florida National Champion quarterback, Heisman Trophy winner and NFL draft hopeful Tim Tebow is going to be featured, along with his mom, in a pro-life spot sponsored by James Dobson’s conservative Focus on the Family.
Even though nobody outside of CBS and Focus on the Family has actually seen the spot, conservatives are thrilled someone is taking a pro-life stand on the biggest world stage. Liberals are livid – Gloria Allred has already threatened a lawsuit against CBS – and pro-choice activists are calling for the ad to be yanked.

If one of my clients wanted to do this spot, I’m not sure how quickly and in how many languages I’d be able to say “no.” (more…)






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