When it comes to environmental topics, the biggest failing of the lazy, old media is not what they tell you, but what they leave unsaid. Yesterday’s release of the American Lung Association’s State of the Air 2010 report provides textbook examples of how mainstream journalists can’t, or won’t, take the time to do their jobs. Most MSM stories covering the ALA report read like slightly modified versions of an ALA press release, which, one suspects, was probably the case. Consider this talking point that the ALA kindly provided:
The report finds that unhealthy air posed a threat to the lives and health of more than 175 million people—roughly 58 percent of the population.
Forbes’ Tim Kiladze dutifully regurgitated this misleading talking point back to readers:
The ALA found that over 175 million Americans, or 58% of the population, live in counties with unhealthy levels of either ozone or particle pollution.

That sounds pretty authoritative, doesn’t it? Downright scary too. Fifty-eight per cent of the population is at risk? But, having been trained in the sciences rather than journalism, when I read something like that, I can’t help but wonder: why aren’t people dropping in the streets if things are so bad? Or, put another way, what does a subjective term like “unhealthy air” actually mean? (more…)






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