
This is BuzzFeed today, a site co-founded by Jonah Peretti, who also co-founded the Huffington Post.
A match made in heaven for our infamous JournOlister, Ben Smith.
Don’t click that BuzzFeed link and laugh, though. What looks like a goofy pop culture site won’t be one for much longer. The idea is for Smith to hire a dozen or so political reporters and (in his own words):
…to help build the first true social news organization – that is, an outfit built on the understanding that readers increasingly get and share their news on Twitter, Facebook, and other platforms.
This is a natural evolution for the left’s number one New Media hitman. The only thing Smith and I might have in common is an understanding of the awesome power of social media to undermine and make irrelevant the MSM — not when it comes to information gathering and news reporting, but most definitely when it comes to narrative building. In a recent interview, Smith didn’t express it exactly like that, but the subtext is pretty obvious:
Twitter, Smith says, is “sort of draining the life from the blog.”
“Where people were hitting refresh on my blog because they wanted to see what my latest newsbreak was, now they’ll just be on Twitter, and I’ll tweet it out and they’ll see it there,” he says. “What I’m doing right now is just incredibly old school. I might as well have ink all over my fingers and be setting type.” …
The idea that Twitter could be a promotional tool, driving traffic back to his blog and to Politico, doesn’t reassure him. “I now have as many followers—40,000—as the number of unique visits I get on a slowish, average day on the blog,” he says. “At what point do I have more people reading my tweets than reading my blog? I don’t know.” (He actually has almost 50,000 Twitter followers, which may answer the question.)
What has to be galling to Smith and others like him is that social media allows anyone with a popular Twitter or Facebook account to not only have as much impact as a blog at, say, Politico, but also a faster impact. Moreover, one smart, well-written tweet or Facebook post can undermine and deconstruct a news article or blog post before it has a chance to go viral and enter the national narrative. This new reality drives the corrupt MSM crazy. The last thing these people want is to be wallflowers when it comes to what Americans are talking about.
This is why, for over a year now, I’ve written and marveled at the power of social media, especially Twitter and Facebook, to go around the toxic filter of the MSM. More than once I’ve witnessed national narrative changes occur on Twitter that took blogs a full day to catch up on and the MSM two or three. What’s happening is that through these extraordinary social media platforms, the American people are are having a conversation amongst themselves. We’re educating each other, learning from one another, sharing information, and exchanging ideas — and the MSM has zero say in any of it.
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