I’m from Ozark country and it is against the law for any home south of Rolla to have a Twinkie-less pantry. Alright, so maybe not “against the law,” but I’ve yet to see a pantry without one. All my kin abided by this unspoken rule. Because of my history with the snack cake, I was dismayed, to say the least, when news hit that Hostess was trying to stave off bankruptcy. I was further dismayed that they sort of obfuscated the reason why.
From USA Today:
Hostess Brands is hoping to take a bite out of its high costs as it heads back into bankruptcy protection for the second time in less than a decade.
Hostess has enough cash to keep stores stocked with its Ding Dongs, Ho Hos and other snacks for now. But longer term, the 87-year-old company has a bigger problem: health-conscious Americans favor yogurt and energy bars over the dessert cakes and white bread they devoured 30 years ago.
Last year, 36% of Americans ate white bread in their homes, down from 54% in 2000, according to NPD Group. Meanwhile, about 54% ate wheat bread, up from 43% in 2000.
Consumption of healthy snacks is growing, too. About 32% of Americans ate yogurt at least once in two weeks in 2011, for instance, up from 18% in 2000.
I’m sorry, but I call BS.
You’re Hostess. It’s not difficult to sell creme-filled heaven snacks and America isn’t exactly eating healthier. If anything, America is eating leaner because the price of everything has increased eleventy-fold because the cost of energy is passed to us, the consumers. Now for the truth: this is what Hostess cited as the real reason behind their move against bankruptcy.







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